Different Industries. Same Kind of Leader.
Manufacturers, from electronics to plastics. Independent schools. Engineering and architecture firms. Churches and nonprofits. Trucking and logistics. Branding agencies. Concrete construction and home builders. Law and media. Environmental consultants. Financial services.
Publicly traded multinationals and sole proprietors. Third-generation family businesses, and founders still working out their second hire.
Seven years in, we’re hard-pressed to name a kind of company we haven’t worked with.
So when someone asks who our client is, the honest answer has nothing to do with industry.
When we started Rootstock in 2019, we had one focus: serving Legacy Leaders — founders and executives whose success is rooted in building up the next generation of leaders.
Tying their success to the next generation was a bold choice then. It takes more courage now. Fewer of them want to lead. Those who stay long enough to develop are moving on sooner. The leaders who remain are stretched thin. And AI is thinning out the entry level — the very bench our clients were counting on.
They see all of it, and they want to keep building a company anyway. That’s what all of our clients have in common: the conviction that greater things are ahead, and that the next generation is worthy and able to take them on.
Four Industries. Four CEOs.
“Rootstock has been a great way for our leadership team to walk through a systematic framework of leadership to get us on the same page and ensure that our next generation of leaders are invested into and develop their own next generation of leaders.”
— CEO, Electronics Industry
“Rootstock has been an invaluable strategic partner across several key growth initiatives, from guiding our executive team in articulating our 10-year vision to delivering targeted executive coaching and leadership training. Their work has made a tangible, positive impact on our culture and performance as we continue transforming our firm for long-term scalability.”
— CEO, AEC Industry
“I have had the privilege of working with Rootstock at two different companies. Both times, they played a key role in the transformation of our culture. The tools and methodology used to strengthen leaders can take a team to places that many do not think possible. Tony is engaging and straightforward allowing for leaders to catch on quickly. If you are a leader looking to take your team to the next level, I highly recommend you reach out to them.”
— CEO, Manufacturing Industry
“Tony Woodall and Rootstock made a significant imprint on our organization. He and his team trained 19 of our leaders and coached many of them to a better understanding of how they could bring unique value to our team and beyond. Tony’s work with us was so effective that I have recently contracted with Rootstock to work with my new company’s leadership team. Beyond my team, I have recommended Tony as an executive coach to many of my friends. He is a one-of-a-kind!”
— President, Professional Services